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Island Realty Group
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Why Use a Realtor to Sell Your Property

Why Use a REALTOR® When Selling a Home?

A real estate agent can help you understand everything you need to know about the home selling process.

Not all real estate licensees are the same; only those who are members of the NATIONAL ASSOCIATION OF REALTORS® (NAR) are properly called REALTORS®.

They proudly display the REALTOR "®" trademark on their business cards and other marketing and sales literature.

REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict Code of Ethics and are expected

to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reported t

hat 84% of home buyers would use the same REALTOR® again.


Real estate transactions are one of the biggest financial dealings of most people's lifetime. Transactions today usually exceed $250,000.

If you had a $250,000 income tax problem, would you attempt to deal with it without the help of a certified professional accountant?

If you had a $250,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the

large downside risk, it would be wise to work with a professional REALTOR® when you are selling a home.


If you're still not convinced of the value of a REALTOR®, here are more reasons to use one:


  1. 1/ When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace as
     well as the price, financing, terms and condition of competing properties.

    These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

    2/ Often, your REALTOR® can recommend repairs or cosmetic work that will significantly enhance the salability of your property.

    3/ Your REALTOR
    ® markets your property to other real estate agents and the public. In many markets across the country, over half of
    real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR
    ® acts as the
    marketing coordinator, distributing information about your property to other real estate agents through a Multiple Listing Service (MLS)
    or other cooperative marketing networks, open houses for agents, etc. The REALTOR
    ® Code of Ethics requires REALTORS® to
    utilize these cooperative relationships when they benefit their clients.

    4/ Your REALTOR® will know when, where and how to advertise your property. There is a misconception that advertising sells real estate.
    NAR studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and
     personal contacts. When a property is marketed with the help of your REALTOR
    ®, you do not have to allow strangers into your home.
    Your REALTOR
    ® will generally prescreen and accompany qualified prospects through your property.

    5/ Your REALTOR® can help you objectively evaluate every buyer's proposal without compromising your marketing position.
    This initial agreement is only the beginning of a process of appraisals, inspections and financing – and a lot of possible pitfalls.
    Your REALTOR
    ® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.

    6/ Your REALTOR® can help close the sale of your home. Issues may arise between the initial sales agreement and closing
    (also called settlement or escrow), for example, unexpected repairs might be required to obtain financing or a title problem is discovered.
    The required paperwork alone is overwhelming for most sellers. Your REALTOR
    ® is the best person to objectively help you resolve
    these issues and move the transaction to closing. 

    7/ Please contact us for a complimentary Comparative Market Analysis (CMA) so we can give you a clear picture of
    your property's current value based on current market conditions.

    Our Marketing Plan

    We utilize several websites for maximum exposure to potential Buyers: 95% of all Buyers start their search online.



    1/ Your property will be nationally featured on, Trulia, Zillow and in addition to 11 of the number one websites dedicated to

    each location at the Jersey Shore.


    2/ In addition to your property will be cross-linked with

    our sister sites that currently total 11 uniquely designed websites,

    each dedicated to various location at the South Jersey Shore


    3/  Your property will be presented to prospective buyers with full color

    professional photos intended to enhance the attributes of your property


    4/ Our websites also feed into,,, and Yahoo! Real Estate, just to name a few


    5/ Properties are also uploaded to Craigslist for maximum exposure


    6/ Our inventory of websites include , , , , , , , , , 



    7/   Your property will be advertised at all of our open houses


    8/ Our database of prospective buyers now totals over 3000


    9/ Showing Feedback sent to you immediately


    10/ Conventional print advertising


    11/ All questions regarding your property are handled by the listing agent


    Download a Print Version of Our Marketing Plan Here